When it comes to promotional consideration online for any business, you will often times see that the positives are highlighted. Negative light is rarely the calling card of any business, but consumers today have a far louder voice than ever before. It’s with that in mind that people today are able to look up any business and see whether or not they do good work. Whether it’s a brick and mortar shop or it’s an internet based company, there are a lot of different things being said on the web about them. Highlighting the overwhelmingly negative issues is one way to find a good company, because when you see what bad companies do, you can search for those that do the opposite. For instance, if you want to hire a good SEO professional, you will want to see what a bad SEO company has done in the past. The following are just some of the things that inexperienced, or simply bad optimization companies do.
Guarantee #1 Placements In 1 Week or Less
The holy grail of any search optimization strategy is to become #1 online. Being the #1 person for your niche in the search engines is tough. However, if you can land there, and you don’t have to pay for advertisements that flood results, you will not only get a lot of organic traffic, you will see your business grow exponentially. The whole purpose of a SEO company is to get you that placement, by means that are in compliance with search algorithms and rules placed by the companies providing results. Companies like Google, Yahoo, and Bing all have rules, and if you try to circumvent them, rankings plummet and in some cases, you could be completely forgotten online.
Guaranteed placement at the top in a short span of time is impossible. You are not going to topple everyone online in your industry in 1 week. However, that doesn’t stop companies from promising this to anyone that is willing to hire them. This is not possible, so be careful when hiring anyone that says they can get you there.
Terrible Link Diversity
One way to tell whether or not a SEO company is good for bad, is to look at their past work. Look to see how they’ve managed other clients, and specifically look for backlink generation that they’ve created. If you find that the backlinks are muddled and numerous are from bad websites, you don’t want to utilize their services. Many bad companies out there are linking pages that are irrelevant, and are trying to squeeze every little bit of optimization juice from the links.
Not only is this a bad idea, but you will find that others have already treaded on that territory many times before. One example of this, is blog posts that have a comment section. Abuse of the comment section and trying to spread links through the comment and “spam” filters will only suffice to get you deranked, delisted, and eventually gone from all search results.
Insane Pricing Schemes
There are some companies that are competitively pricing their services. You will often times see a lot of prices showcased at the same level or within a few dollars of other quotes. Then you will see rock bottom pricing and desperation offers, which are not good at all. Aside from those, look out for the insane asking prices, and monthly subscription fees that certain companies want to profit on.
If you find that a SEO company is charging 10 times, or even 100 times the price that their competition is pricing their services at, don’t go for it. There’s no such thing as “premium” to the point of extreme pricing. You’ll notice when you’re getting gauged, if you just compare companies side by side.