Millions of sites are using advertising known as PPC. The old guard of CPM is not ad prominent, even though some prefer to use that as well. You’ll find that with pay per click solutions, you will gain a certain measure of success as a result. You will gain a great deal of hits, and in some instances these hits will be highly targeted, based solely on the keywords that you’re bidding on. Bidding on the right keywords is everything here, but those same keywords should be the basis for your seo work. The two solutions are not mutually exclusive, although some publishers try to make them that way. If you want to gain serious market share online, you will need to make sure that you chase both options, and there’s a reason why, you can reach more people.
For those that are adamant about only using one of the elements, consider that you will gain more market share with all things working together, than if you were to focus on one. For instance, in the definition of internet marketing, you will want to chase content, video, and text link options. If you do not focus on all of the elements together, you are going to miss out overall. There’s nothing worse than having to deal with limited marketing opportunities because you have chased the wrong element. Chasing the wrong elements will cause you a great deal of frustration, especially when it comes to working within the realms of exclusivity.
Let’s assume that you only worked with PPC, there is going to be a stopping point. When you stop spending money on the ads, you will end up losing out, guaranteed. It’s that simple. If you want to gain market share, you will need to focus on something more prominent. The more prominent solution than just PPC is that of seo. However, don’t take that as a tip to work on only one element overall. Most people get this notion confused. Yes, you should work with optimization, but because it takes time to gain results, you should work with advertising in the short term.
Once you have both elements in place, the job then becomes a matter of metrics. You’ll want to measure the metrics that you have, otherwise you will not get very far. Measuring the right metrics and moving forward means that you have to focus on the right components and the right numbers. Look at analytics of your site and focus on where the traffic is coming from and where it is going. The more you know about the metrics, the more you will see why seo and advertising should be moving forward together and not separately.
As mentioned above, there will be a point where you will not be advertising nearly as much. If that’s the case, then you will want to chase content marketing as a continuation of your advertising protocol. If you don’t have the budget to work with PPC for a long time, that’s ok, stop it and work on other realms of internet marketing. The more you work on the other elements, the higher the chances are that you will gain market share.
In the end, make sure that you look to find an opportunity that will help you gain market share through the work of optimization. Otherwise, you will end up having to spend a lot of money in ads to try and match the power of just one. There are several factors that need consideration when focusing on either side of this coin, but you need to focus on all of them. There is not “one” thing that is going to help you triumph over others, there are several things.